Stories shape our lives; they feed us and keep us alive. Chicken Soup for the Soul is the most successful publishing franchise in the world because of this power. And it doesn’t matter what the subject matter of the story is. From business to Aunt Bess’s recipe for bread, everyone wants to hear the real truth of people’s lives. The reader wants to go through the process of engaging with the story so that they can feel the challenges and celebrate the successes along side the author. This is why people learn best from stories. Sure, you can be told: “in order to be successful, you need to do X, Y, and Z.” You listen; you see the rational behind what this person just said, and you may or may not go and try it. But, if X, Y, and Z are given to you in a story, it engages both your intellect and your imagination. You can put yourself in that person’s shoes and, vicariously, go through whatever trials or solve whatever problems the author is experiencing and solving. In short, with stories you get to interact with the ideas in the story and so you become more engaged.

That is exactly what Guerilla Marketing on the Front Lines can do for you. You get to interact with everyday small business people because, at heart, this book is a collection of stories about how the guys in the trenches are out there making their way and being successful through hard effort and sheer intention. Because these are stories, you can engage with the strategies that they present; in your imagination, you can play with the suggestions that are inherent in each story to see what could work best for you in your own business. In short, you can engage with these authors through the power of story.

Jay Conrad Levinson created the Guerrilla Marketing brand in the early 1980s. He did it, as you will find out, in answer to his students’ over-riding concern: if you’re a small business owner, how can you market yourself without spending a lot of money. Mitch Meyerson, in true Guerrilla form, developed the only Guerrilla Marketing Certified Coaching program in 1999. There have been a number of Guerrilla Marketing Books, done by some of the top Guerrilla marketers, but Guerilla Marketing on the Front Lines is the first book that truly documents real life case studies on how to use the principles of Guerrilla Marketing in your own small business. In these 35 chapters, you’ll learn how to do this by reading about how everyday small business people are doing it in the trenches. You get to engage with them as they tell you the story of how they are succeeding.

I work with entrepreneurs everyday; I help them to build a life of big dreams on limited budgets. I’ve seen that happen thousands of times. It takes a good plan, hard work, and sound marketing strategies. This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward.