Posts Tagged ‘Online Marketing Guerrilla Marketing Mitch Meyerson’

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

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