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The following short story is a great example of how thinking “out of the box”  can get you new business even in a tough economy.

A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?“

Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her terrific food. Here was her Guerrilla strategy:

She distributed coupons for two free dinners to all the hairstyling salons within a one mile radius of the restaurant. Of course the stylists checked out the restaurant. Because the food was as fantastic as advertised … the hairstylists talked it up to every one of their customers at the salon!    And as you know lots of information is exchanged at a local hairstyling salon or barbershop.  News spread fast and her business became the talk of the town!

Creative huh?   Ask yourself what other other businesses do your customers patronize and see if you can use this strategy in your business.

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Want to learn more low cost, high impact strategies for getting new customers and start a new business coaching others?

The next 12 week Guerrilla Marketing Coach Certification starts Monday January 11 at 7EST.

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Although specific estimates vary, online researchers agree that email recipients make quick decisions on whether or not they will open and read promotional emails. Obviously, if they like, want, need, and/or are actively seeking the products being offered, they’re far more likely to open them. But emails come with their own special challenge, the subject line – that short, information burst that can make you or break you.

Like direct mail envelope “teasers,” emails’ subject lines must grab the recipients’ interests and increase the chances that they’ll open the messages. That’s why you’ll want to work on getting yours just right.

Start getting ideas scanning your own inbox.  Jot down any that catch your interest and then see how you can tweak them to suit your needs. You can also look at headlines in your local newspaper, magazines, websites, and the like and see it you can covert any of those into intriguing subject lines.

Then use these tips to fine-tune your choices.

1. Keep them short and to the point. Less is definitely more in this instance, especially since overly long subject lines will get cut off from view anyhow. Read the rest of this entry »

In this 2 minute video you will learn three tips that will definitely help you in tough times.

by Craig Valentine, 1999 World Champion Of Public Speaking.  He is the co creator of the World Class Speaking book and Certification Program.   Get Your Free World Class Speakers Audio Toolkit

If you want to drastically improve your very next presentation, it is important to understand 4 of the pitfalls that keep most speakers in a ditch out of which they can never seem to climb. If you see where these traps are, you can easily avoid them. As a result, you will clear your pathway to a powerful and persuasive speech.

Here are the 4 costly mistakes:

Read the rest of this entry »

If you are like me you have heard about the 80/20 rule for years. You know it, it’s called the Pareto Principle – 20% of your activities account 80% of your results.

Well as Bob Dylan said about 40 years ago, “the times they are a changing”. In my opinion the more accurate reality of this notion is the 90/10 principle. Why?

Simply this… Technology has seduced us all into many new activities that didn’t exist a few years ago (creating websites, watching videos on I pods, viewing webinars on our computers). It’s endless and very very addictive.

While cool and exciting, it has also turned us into culture of multi-taskers. I think we are developing what I call “technological ADD”. You know it — you live it. You listen to teleconferences while you are checking your email and IM’s, scan through hundreds of channels on your TV while eating and talking, talk on the phone while cleaning, text while driving (I hope not) …this list goes on and on. You may even get restless just doing two things at once because we are so addicted to these new forms of stimulation.

How Does This Affect Your Business?

Big time. Your audience is distracted too and they are hardy even listening when you talk (remember they are multi-tasking). And with Twitter and other social media platforms thousands of people are all talking at the same time! Read the rest of this entry »