Archive for the ‘Guerrilla Marketing Tips’ Category

Now more than ever… in this economy it is essential to be highly strategic with your marketing.  That means being clear on:  1)  what you are selling and exactly why your potential customers will buy from YOU instead of your competitors  2) how to use an assortment of marketing strategies to increase your visibility and  3) how to develop powerful partnerships to grow your business…. in short becoming a Guerrilla Marketer!

In 1999 I founded the Guerrilla Marketing Coaching Program and have personally trained over 300 Certified Guerrilla Marketing Coaches including some of the top marketers in the world.

Today I ask you this  – Are You A Guerrilla Marketer?   Take this short quiz and find out.

This is an easy way to learn your business mindset strengths and weaknesses. (Please note:
the statements are ungrouped and not in any particular order. This was done intentionally to improve accuracy).   Scoring:  Answer each question from 1-5

1. Strongly Disagree | 2. Often Disagree  | 3. Sometimes Agree | 4. Often Agree  | 5. Strongly Agree
Here we go!

1. I am strongly devoted to following up with my customers and prospects.
2. I look for ways to amaze my customers with exceptional service.
3. My communications, attitudes and actions are all intentional and based on my marketing goals.
4. I consistently use new techologies (video, audio, web 2.0) to develop marketing strategies that are memorable.
5. I actively work on developing fusion marketing partnerships with other businesses.
6. My customers understand how and why they should buy from me instead of my competitors.
7. I focus on having a clearly defined marketing niche.
8. I track and measure the effectiveness of all of my marketing weapons.
9. I have a clear and specific written marketing plan.
10. I build strong one-to-one relationships with my prospects and customers.
11. Instead of focusing on just sales, I am dedicated to building long-term relationships.
12. Instead of thinking what I can take from others, business is built on a foundation of serving others.
13.  I spend time each week improving my marketing capabilities.
14. I make affiliate marketing an important part of my marketing plan
15. I spent much of my time contacting current customers instead of the universe at large
16. I embrace change and adjust well to the changing marketplace environment.
17. I am an optimist and see possibilities in all situations
18. I am very knowledgeable about how to effectively sell over the Internet
19. I make it easy and convenient for my customers to do business with my company.
20. I focus my communications on solving my customers problems

(c)2009 Mitch Meyerson

After you score your self on each question, create specific steps to improve the areas that need attention– then take ACTION on these steps.  If you do you will be on your way to becoming a Guerrilla Marketer and increasing your profits without spending hardly any money on marketing.

To Find out more about Guerrilla Marketing Coaching or to become a Certified Guerrilla Marketing Coach (next 12 week program starting soon)   Visit www.GMarketingCoach.com

Mitch Meyerson is the Founder of Guerrilla Marketing Coaching Program and co author of Guerrilla Marketing On The Internet and 7 other business and personal development books.
To find out more or purchase his books visit: www.MitchMeyerson

In this short video Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing  explains three essential concepts for succeeding in today’s tough economic climate.

For More information visit www.MitchMeyerson.com

To Become a Certified Guerrilla Marketing Coach
visit www.GMarketingCoach.com

Today I am using a new breakthrough  technology that I  believe will change the course of my business and the way I communicate with you.   Right now I am talking into voice recognition software with amazing accuracy!

I’ve actually been tracking  the development of this technology for years, but it just never seems to have been ready for prime time.   However, there have been a couple of breakthroughs in the last few months that have really taken this technology to the next level.

Any of you who know me know I’ve been a Macintosh fanatic for since the early days  before it became fashionable.   In fact, I just recently bought the iPhone  which is the coolest  tool I have ever seen.  And recently  there was the release of a new  voice-recognition program for Macs called I-Dictate and I have to tell you it really nails it.   Right now I’m just talking right into my microphone and it is flawlessly transcribing my words onto this blog.    This new version is based off the Dragon software for PCs which I’m sure works extremely well too.

Why is it so important to me?    For years I’ve been frustrated with typing — I just don’t like it.  Plus  when I speak it’s almost effortless and comes out with so much more flow  and creativity.   It all comes down leading with your strengths.   If you do what you do best it will be far easier and far more effective.

So my thoughts to you Guerrillas out there is this — don’t be technophobic.   Whether it is voice recognition software,  blogging software,  video or audio  or whatever,  learn the technology that will help you communicate in a more impactful way.  You’ll be surprised at how much it does for your business and your bottom line.

Mitch Meyerson,  Founder of  Guerrilla Marketing Coaching and the author of eight books including Mastering Online Marketing and Guerrilla Marketing On The Internet and Guerrilla Marketing On The Front Lines.

www.MitchMeyerson.com

Find out how you can become a Certified Guerrilla Marketing Coach

Brand Your Business With The Best Selling Marketing Series In History. Starting February 2009. Only 20 spaces available.

Lead by Mitch Meyerson, Founder of Guerrilla Marketing Coaching

This intensive 12 week intensive program will show you step by step how to get new customers in this challenging economy without spending a lot of money.
–>  Get the full story: www.GmarketingCoach.com

Here is an excerpt from Guerrilla Marketing On The Internet by Mitch Meyerson, Jay Conrad Levinson and Mary Eule Scarborough..

Commitment is the attribute that divides winner from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future.

People who are committed have their eye on the finish line, but enjoy the ride there.

People who are committed demonstrate a minute-after-minute, day-after-day, month-after-month, and year-after-year attention to ensuring that “mundane” tasks are accomplished, because they know that excellence isn’t in the details, it is the details.

People who are committed don’t build walls, they learn how to surpass them. Read the rest of this entry »