In this 2 minute video you will learn three tips that will definitely help you in tough times.

As you surely know the downturn in the economy has made times are more challenging for the entrepreneur.  But not for Guerrillla marketers.

Any savvy marketer knows that developing powerful partnerships can be the key to surviving any economic storm.  So in this post lets look at how you can successfully connect with influential marketing partners in your industry.

Before choosing a JV partner make sure that you:

•  Know exactly what they want most from the venture… It may not be what you assume.

•  Are fully aware of your own goals… and that you’ve communicated them to your would-be partner.

•  Both feel that you can better achieve your objectives working with each other

The Platinum Rule

We’ve all heard of “The Golden Rule” – Treat people the way you would like to be treated.  And while the concept is sound, it becomes problematic because it assumes that everyone has identical desires and perceptions.

Authors Tony Alessandra and Michael J.O’Conner rephrased the tenet and renamed it “The Platinum Rule.” It goes like this, “Do unto others as they’d like done unto them.”  This requires a real understanding of others and what motivates them… and there’s no better way of learning that than by asking them. Otherwise, we risk offending others by incorrectly presupposing the answer based on our own sensibilities.

Following are some quick tips for developing healthy joint venture partnerships…

•  Do your research ahead of time… make sure they’re the type of person you like and their business is healthy and respectable.

•  Approach them with a “what’s-in-it-for-them” stance…  not how great you are.

•  Be specific…don’t leave things “squishy” regarding anything – this is how misunderstandings begin.

•  Respect their time… let them know you value theirs as much as your own.

•  Develop simple deals… especially ones which don’t require either of you  to “look over the others’ shoulders”.

•  Give before you get, particularly if you’re just starting out… people are understandably more leery of opening up their hard-earned business resources before you’ve proven yourself.

•  Avoid using a “sales pitch”… it’s no way to begin a give-and-take partnership.

•  Don’t obsess over who’s getting more out the deal… make your best deal and forget about it.

You will find that solid  partnerships can be the key to thriving in a challenging economy. Go out an find one today!

Mitch Meyerson, author of 9 books including: Mastering Online Marketing, Guerrilla Marketing On The Internet, Success Secrets of The Online Marketing Superstars, When Is Enough Enough and Six Keys To Creating The Life Your Desire. He is currently working on his newest book, Success Secrets Of The Social Media Marketing Superstars.  You can find his books at www.MitchMeyerson.com

Become A Certified Guerrilla Marketing Coach: www.GMarketing Coach.com Starting Soon.

Commitment is the attribute that divides winners from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future.

People who are committed have their eye on the finish line, but enjoy the ride there.

People who are committed demonstrate a minute-after-minute, day-after-day, month-after-month, and year-after-year attention to ensuring that “mundane” tasks are accomplished, because they know that excellence isn’t in the details, it is the details.

People who are committed don’t build walls, they learn how to surpass them.

Yet, while most businesspeople agree that commitment is an admirable trait, they may not know exactly what it means to put into action – especially as it relates to Internet marketing. If you don’t believe this, go online and take a look. You’ll find gobs of abandoned and/or poorly maintained websites and blogs all over the place. Then, consider how much time, energy, know-how, and money their owners wasted, because neglected websites and blogs do not generate income!

Unfortunately, this is and all-too-common fate for entrepreneurs – who by their very nature, are generally much more action-oriented than others. So, why do some many well-intentioned and intelligent small businesspeople lack the commitment needed to grow and maintain a profitable business? If you’re assuming that the answer to this question is that these folks lack solid work ethics, you couldn’t be more wrong. Rather, it’s usually just the opposite. That is, many entrepreneurs become paralyzed because they’re overworked, over committed, and overwhelmed!

For example:

They’re eager to take advantage of new opportunities, so say “yes” to more than they can handle.

They’re reluctant to delegate tasks to employees or outsource work because they’re convinced that their product or service quality will suffer – or it will cost them a fortune.
They grossly underestimated how much time and energy it would take them to run their businesses smoothly.

They fail to document key processes and systems, which makes it very difficult for them to train others to take over.

And the list goes on… Yet, even if you don’t identify with entrepreneurs who suffer from these, your plate is probably still full and you haven’t a clue where you’ll find the time to add more responsibilities to your burgeoning to-do lists. All of us have times when we want to shout, “Will somebody please help me?!”

That’s just the point. You can’t. And even if you think you can, you shouldn’t try. Yes, guerrillas accomplish many things using only their time, energy, and know-how, but they also know when and how to get help.

Are you a Guerrilla?

The preceding excerpt was from Guerrilla Marketing On The Internet by Jay Conrad Levinson, Mitch Meyerson and Mary Scarborough

—————

Become a Certified Guerrilla Marketing Coach.  Get the full story here:

Mitch Meyerson

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

3) Develop Powerful Partnerships.

Find people who are energetic, focused and positive.   I have  had the  good fortune to partner with some of the top names in our industry  through Guerrilla Marketing,  Traffic School, Product Factory, and World-class Speaking Programs.
Each of my books and programs  had an excellent proactive partner and saved me a lot of time.

Working with great partners can inspire you,  get you thinking out of the box  and of course allow you to increase your  exposure by marketing to multiple mailing lists.  You may find someone who has a following in a niche  that would be perfect for your product or service.   You can offer them a commission or affiliate fee and you can both share the profits.

Ask yourself:   Who your industry would be a great partner  for you?  What do they bring to the table?  What do I bring to the table?  Be specific. What  is a win-win partnership?   If you don’t have a large list  to offer,  be a  guerrilla  and see what you can offer in terms of time energy and imagination.

4) Implement Consistently.

The key to success in any business is not only having a great strategy  for finding powerful partners  but  taking action on a consistent basis.  The challenge with being an entrepreneur  is that our time is largely unstructured, which means it is up to us to stay proactive.

To create systems of structure and support,  I like the concept of the “accountability partner” and have one myself.   This is someone you can check in with on a regular basis to see if you are staying in action with your goals.   With my guerrilla marketing students  we are starting to set up  buddy systems and  accountability days were people check in on the hour  on the completed tasks.    Who can you enlist as an accountability partner?

5) Automate and Delegate

This is probably my favorite of all  because allows me to get my website to work for me  when I’m not even paying attention!   Consider this: There are people all over the world constantly visiting websites.   If they come to your site wouldn’t you like them to join your mailing list?  If so  set up an opt in box with an irresistible offer and  increase your visitor to opt in conversion dramatically.  Here is an example.   My Easy Web Automation system  not only  makes this optin easy  but allows me to sell products on my website and have the money funneled right in my bank.   What can you automate on your website?

Now more than ever,  it is essential that you use your time wisely,  develop a sound strategy,  build powerful partnerships,  automate  and take action on all these ideas.   If you do, you will be in the 15% that not only has a growing business  year after year but you will get a lot more done in less time!

Interested in our next Guerrilla Marketing Coach Certification Program. Learn Low cost, high impact marketing strategies perfect for challenging times.

Get the full story here: www.GMarketingCoach.com

With all the competition and endless chatter on the Internet you may be wondering the best ways to get new business. The answer has many parts including developing your marketing and sales skills, but the one that may be the most important is this…

Connect with your prospects and customers on a personal level.

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond”.  Jay Conrad Levinson, author of Guerrilla Marketing

Always Develop The Human Bond Before The Business Bond

Have you ever been left on hold just a little too long and vowed to never patronize that place of business?

Ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?

Have you ever been greeted in an indifferent manner?

Well if you’re like most of us, it doesn’t take long before you start thinking about another place to do business.

It’s amazing how many businesses spend a fortune on advertising not realizing that a key to turning a prospect into a client may depend on something as simple as the way the receptionist answers the phone.

Keys To Remember:

• Good marketing is about building relationships.

• It’s always about listening to what the customer wants and needs.

• It’s the small things like smiles and greetings.

• The outrageously good service you give

• And the  close and personal follow-up with your clients and prospects.

Why Do Customers Choose One Business Over Another?

Consider the research done by the Forum research corporation. They have analyzed 14 major service companies in terms of customer satisfaction. Their results follow:

*15% of customers switched to another business because of
quality problems.

*15% left because of price

*70% departed because they didn’t like the human side of doing business with the prior provider of the product or service!

Building the human bond means treating clients and prospects with the utmost respect, offering the most valuable information and always giving them the very the best service. If you do they will become customers for life and your very best sales force.

Are you Ready To Become a Certified Guerrilla Marketing Coach?   Next program is starting soon.

www.GMarketingCoach.com

Now more than ever… in this economy it is essential to be highly strategic with your marketing.  That means being clear on:  1)  what you are selling and exactly why your potential customers will buy from YOU instead of your competitors  2) how to use an assortment of marketing strategies to increase your visibility and  3) how to develop powerful partnerships to grow your business…. in short becoming a Guerrilla Marketer!

In 1999 I founded the Guerrilla Marketing Coaching Program and have personally trained over 300 Certified Guerrilla Marketing Coaches including some of the top marketers in the world.

Today I ask you this  – Are You A Guerrilla Marketer?   Take this short quiz and find out.

This is an easy way to learn your business mindset strengths and weaknesses. (Please note:
the statements are ungrouped and not in any particular order. This was done intentionally to improve accuracy).   Scoring:  Answer each question from 1-5

1. Strongly Disagree | 2. Often Disagree  | 3. Sometimes Agree | 4. Often Agree  | 5. Strongly Agree
Here we go!

1. I am strongly devoted to following up with my customers and prospects.
2. I look for ways to amaze my customers with exceptional service.
3. My communications, attitudes and actions are all intentional and based on my marketing goals.
4. I consistently use new techologies (video, audio, web 2.0) to develop marketing strategies that are memorable.
5. I actively work on developing fusion marketing partnerships with other businesses.
6. My customers understand how and why they should buy from me instead of my competitors.
7. I focus on having a clearly defined marketing niche.
8. I track and measure the effectiveness of all of my marketing weapons.
9. I have a clear and specific written marketing plan.
10. I build strong one-to-one relationships with my prospects and customers.
11. Instead of focusing on just sales, I am dedicated to building long-term relationships.
12. Instead of thinking what I can take from others, business is built on a foundation of serving others.
13.  I spend time each week improving my marketing capabilities.
14. I make affiliate marketing an important part of my marketing plan
15. I spent much of my time contacting current customers instead of the universe at large
16. I embrace change and adjust well to the changing marketplace environment.
17. I am an optimist and see possibilities in all situations
18. I am very knowledgeable about how to effectively sell over the Internet
19. I make it easy and convenient for my customers to do business with my company.
20. I focus my communications on solving my customers problems

(c)2009 Mitch Meyerson

After you score your self on each question, create specific steps to improve the areas that need attention– then take ACTION on these steps.  If you do you will be on your way to becoming a Guerrilla Marketer and increasing your profits without spending hardly any money on marketing.

To Find out more about Guerrilla Marketing Coaching or to become a Certified Guerrilla Marketing Coach (next 12 week program starting soon)   Visit www.GMarketingCoach.com

Mitch Meyerson is the Founder of Guerrilla Marketing Coaching Program and co author of Guerrilla Marketing On The Internet and 7 other business and personal development books.
To find out more or purchase his books visit: www.MitchMeyerson

In this short video Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing  explains three essential concepts for succeeding in today’s tough economic climate.

For More information visit www.MitchMeyerson.com

To Become a Certified Guerrilla Marketing Coach
visit www.GMarketingCoach.com

Today I am using a new breakthrough  technology that I  believe will change the course of my business and the way I communicate with you.   Right now I am talking into voice recognition software with amazing accuracy!

I’ve actually been tracking  the development of this technology for years, but it just never seems to have been ready for prime time.   However, there have been a couple of breakthroughs in the last few months that have really taken this technology to the next level.

Any of you who know me know I’ve been a Macintosh fanatic for since the early days  before it became fashionable.   In fact, I just recently bought the iPhone  which is the coolest  tool I have ever seen.  And recently  there was the release of a new  voice-recognition program for Macs called I-Dictate and I have to tell you it really nails it.   Right now I’m just talking right into my microphone and it is flawlessly transcribing my words onto this blog.    This new version is based off the Dragon software for PCs which I’m sure works extremely well too.

Why is it so important to me?    For years I’ve been frustrated with typing — I just don’t like it.  Plus  when I speak it’s almost effortless and comes out with so much more flow  and creativity.   It all comes down leading with your strengths.   If you do what you do best it will be far easier and far more effective.

So my thoughts to you Guerrillas out there is this — don’t be technophobic.   Whether it is voice recognition software,  blogging software,  video or audio  or whatever,  learn the technology that will help you communicate in a more impactful way.  You’ll be surprised at how much it does for your business and your bottom line.

Mitch Meyerson,  Founder of  Guerrilla Marketing Coaching and the author of eight books including Mastering Online Marketing and Guerrilla Marketing On The Internet and Guerrilla Marketing On The Front Lines.

www.MitchMeyerson.com

Find out how you can become a Certified Guerrilla Marketing Coach

Brand Your Business With The Best Selling Marketing Series In History. Starting February 2009. Only 20 spaces available.

Lead by Mitch Meyerson, Founder of Guerrilla Marketing Coaching

This intensive 12 week intensive program will show you step by step how to get new customers in this challenging economy without spending a lot of money.
–>  Get the full story: www.GmarketingCoach.com

Here is an excerpt from Guerrilla Marketing On The Internet by Mitch Meyerson, Jay Conrad Levinson and Mary Eule Scarborough..

Commitment is the attribute that divides winner from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future.

People who are committed have their eye on the finish line, but enjoy the ride there.

People who are committed demonstrate a minute-after-minute, day-after-day, month-after-month, and year-after-year attention to ensuring that “mundane” tasks are accomplished, because they know that excellence isn’t in the details, it is the details.

People who are committed don’t build walls, they learn how to surpass them.

Yet, while most businesspeople agree that commitment is an admirable trait, they may not know exactly what it means to put into action – especially as it relates to Internet marketing. If you don’t believe this, go online and take a look. You’ll find gobs of abandoned and/or poorly maintained websites and blogs all over the place. Then, consider how much time, energy, know-how, and money their owners wasted, because neglected websites and blogs do not generate income!

Unfortunately, this is and all-too-common fate for entrepreneurs – who by their very nature, are generally much more action-oriented than others. So, why do so many well-intentioned and intelligent small businesspeople lack the commitment needed to grow and maintain a profitable business? If you’re assuming that the answer to this question is that these folks lack solid work ethics, you couldn’t be more wrong. Rather, it’s usually just the opposite. That is, many entrepreneurs become paralyzed because they’re overworked, over committed, and overwhelmed!

For example:

They’re eager to take advantage of new opportunities, so say “yes” to more than they can handle.

They’re reluctant to delegate tasks to employees or outsource work because they’re convinced that their product or service quality will suffer – or it will cost them a fortune.
They grossly underestimated how much time and energy it would take them to run their businesses smoothly.

They fail to document key processes and systems, which makes it very difficult for them to train others to take over.

And the list goes on… Yet, even if you don’t identify with entrepreneurs who suffer from these, your plate is probably still full and you haven’t a clue where you’ll find the time to add more responsibilities to your burgeoning to-do lists. All of us have times when we want to shout, “Will somebody please help me?!”

That’s just the point. You can’t. And even if you think you can, you shouldn’t try. We’ve said this many times before throughout this book, but it bears repeating. Yes, guerrillas accomplish many things using only their time, energy, and know-how, but they also know when and how to get help.

Therefore, in the next sections of Guerrilla Marketing On The Internet, we’ll show you how to use “people power” – or fusion marketing – to expand your product line, share resources, and increase sales. Then we’ll offer valuable tips in ways to reduce your workload using virtual teams.

Mitch Meyerson, Founder of Guerrilla Marketing Coaching and Author of 8 books including Mastering Online Marketing

Find out how you can become a Certified Guerrilla Marketing Coach