Archive for the ‘Guerrilla Marketing Tips’ Category

In this 2 minute video you will learn three tips that will definitely help you in tough times.

As you surely know the downturn in the economy has made times are more challenging for the entrepreneur.  But not for Guerrillla marketers.

Any savvy marketer knows that developing powerful partnerships can be the key to surviving any economic storm.  So in this post lets look at how you can successfully connect with influential marketing partners in your industry.

Before choosing a JV partner make sure that you:

•  Know exactly what they want most from the venture… It may not be what you assume.

•  Are fully aware of your own goals… and that you’ve communicated them to your would-be partner.

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Commitment is the attribute that divides winners from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future. Read the rest of this entry »

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

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With all the competition and endless chatter on the Internet you may be wondering the best ways to get new business. The answer has many parts including developing your marketing and sales skills, but the one that may be the most important is this…

Connect with your prospects and customers on a personal level.

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond”.  Jay Conrad Levinson, author of Guerrilla Marketing

Always Develop The Human Bond Before The Business Bond

Have you ever been left on hold just a little too long and vowed to never patronize that place of business?

Ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?

Have you ever been greeted in an indifferent manner?

Well if you’re like most of us, it doesn’t take long before you start thinking about another place to do business.

It’s amazing how many businesses spend a fortune on advertising not realizing that a key to turning a prospect into a client may depend on something as simple as the way the receptionist answers the phone.

Keys To Remember:

• Good marketing is about building relationships.

• It’s always about listening to what the customer wants and needs.

• It’s the small things like smiles and greetings.

• The outrageously good service you give

• And the  close and personal follow-up with your clients and prospects.

Why Do Customers Choose One Business Over Another?

Consider the research done by the Forum research corporation. They have analyzed 14 major service companies in terms of customer satisfaction. Their results follow:

*15% of customers switched to another business because of
quality problems.

*15% left because of price

*70% departed because they didn’t like the human side of doing business with the prior provider of the product or service!

Building the human bond means treating clients and prospects with the utmost respect, offering the most valuable information and always giving them the very the best service. If you do they will become customers for life and your very best sales force.

Are you Ready To Become a Certified Guerrilla Marketing Coach?   Next program is starting soon.

www.GMarketingCoach.com