Archive for the ‘Business Development’ Category

“There’s an elephant in the room… so it is hard to get around it. Yet we squeeze by with “How are you?” and “I’m fine…”   And a thousand other forms of trivial chatter.  We talk about the weather.  We talk about work.  We talk about everything else… Except the elephant in the room.  We all know it is there…”  Excerpt from “The Elephant in the Room”  by Terry Kettering

Many online entrepreneurs mistakenly leap into action and rush to build their web sites – without giving it sufficient time, thought and planning – enticed by the gobs of money they’ll earn and the relatively low cost of entry.  They falsely believe that they can create a profitable business even though they lack the vital information and tools to carry them through successfully. Read the rest of this entry »

by Craig Valentine, 1999 World Champion Of Public Speaking.  He is the co creator of the World Class Speaking book and Certification Program.   Get Your Free World Class Speakers Audio Toolkit

If you want to drastically improve your very next presentation, it is important to understand 4 of the pitfalls that keep most speakers in a ditch out of which they can never seem to climb. If you see where these traps are, you can easily avoid them. As a result, you will clear your pathway to a powerful and persuasive speech.

Here are the 4 costly mistakes:

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If you are like me you have heard about the 80/20 rule for years. You know it, it’s called the Pareto Principle – 20% of your activities account 80% of your results.

Well as Bob Dylan said about 40 years ago, “the times they are a changing”. In my opinion the more accurate reality of this notion is the 90/10 principle. Why?

Simply this… Technology has seduced us all into many new activities that didn’t exist a few years ago (creating websites, watching videos on I pods, viewing webinars on our computers). It’s endless and very very addictive.

While cool and exciting, it has also turned us into culture of multi-taskers. I think we are developing what I call “technological ADD”. You know it — you live it. You listen to teleconferences while you are checking your email and IM’s, scan through hundreds of channels on your TV while eating and talking, talk on the phone while cleaning, text while driving (I hope not) …this list goes on and on. You may even get restless just doing two things at once because we are so addicted to these new forms of stimulation.

How Does This Affect Your Business?

Big time. Your audience is distracted too and they are hardy even listening when you talk (remember they are multi-tasking). And with Twitter and other social media platforms thousands of people are all talking at the same time! Read the rest of this entry »

Commitment is the attribute that divides winners from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future. Read the rest of this entry »

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

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