Author Archive

Commitment is the attribute that divides winners from losers, and keeps some people moving when others stop dead in their tracks. It is the characteristic that keeps successful people optimistic in the midst of crushing disappointments. It is the quality that allows champions to learn from their losses and move on. Commitment keeps victors energized when the newness wears off.

How do you recognize committed souls from others? Simple.

People who are committed keep their promises. They do what they say, long after the moment they said it in has passed.

People who are committed are in it for the long haul. They are willing to exchange short-term luxuries for a brighter future. Read the rest of this entry »

For 20 years I was a psychotherapist in Chicago and had a successful practice fueled by 3 books on personal growth. In those years I literally worked with thousands of clients who had goals and dreams that were not realized.

In my book Six Keys To Creating The Life You Desire I analyzed 6 underlying issues that were there root cause of their stuckness. In future posts I will examine these six keys but in this post I want to discuss a very common block for many entrepreneurs — conflicting intentions. The following excerpt comes from Chapter One of my book Mastering Online Marketing. Perhaps you will see yourself or someone you know…

Have you ever heard someone referred to as “their own worst enemy”? Do you wonder why many of us often seem to interfere with our own success? If so, you probably recognize that in spite of our constructive intentions to “do” something – become a successful online marketer, lose weight, call a relative, get that promotion, etc. – we don’t always follow through.

And in many instances it is not a simple case of procrastination. Rather it is more insidious… an often unconscious choice to achieve two opposing goals – ones that essentially make it impossible to accomplish either, because they cancel each other out. Read the rest of this entry »

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

Read the rest of this entry »

With all the competition and endless chatter on the Internet you may be wondering the best ways to get new business. The answer has many parts including developing your marketing and sales skills, but the one that may be the most important is this…

Connect with your prospects and customers on a personal level.

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond”.  Jay Conrad Levinson, author of Guerrilla Marketing

Always Develop The Human Bond Before The Business Bond

Have you ever been left on hold just a little too long and vowed to never patronize that place of business?

Ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?

Have you ever been greeted in an indifferent manner?

Well if you’re like most of us, it doesn’t take long before you start thinking about another place to do business.

It’s amazing how many businesses spend a fortune on advertising not realizing that a key to turning a prospect into a client may depend on something as simple as the way the receptionist answers the phone.

Keys To Remember:

• Good marketing is about building relationships.

• It’s always about listening to what the customer wants and needs.

• It’s the small things like smiles and greetings.

• The outrageously good service you give

• And the  close and personal follow-up with your clients and prospects.

Why Do Customers Choose One Business Over Another?

Consider the research done by the Forum research corporation. They have analyzed 14 major service companies in terms of customer satisfaction. Their results follow:

*15% of customers switched to another business because of
quality problems.

*15% left because of price

*70% departed because they didn’t like the human side of doing business with the prior provider of the product or service!

Building the human bond means treating clients and prospects with the utmost respect, offering the most valuable information and always giving them the very the best service. If you do they will become customers for life and your very best sales force.

Are you Ready To Become a Certified Guerrilla Marketing Coach?   Next program is starting soon.

www.GMarketingCoach.com

Now more than ever… in this economy it is essential to be highly strategic with your marketing.  That means being clear on:  1)  what you are selling and exactly why your potential customers will buy from YOU instead of your competitors  2) how to use an assortment of marketing strategies to increase your visibility and  3) how to develop powerful partnerships to grow your business…. in short becoming a Guerrilla Marketer!

In 1999 I founded the Guerrilla Marketing Coaching Program and have personally trained over 300 Certified Guerrilla Marketing Coaches including some of the top marketers in the world.

Today I ask you this  – Are You A Guerrilla Marketer?   Take this short quiz and find out.

This is an easy way to learn your business mindset strengths and weaknesses. (Please note:
the statements are ungrouped and not in any particular order. This was done intentionally to improve accuracy).   Scoring:  Answer each question from 1-5

1. Strongly Disagree | 2. Often Disagree  | 3. Sometimes Agree | 4. Often Agree  | 5. Strongly Agree
Here we go!

1. I am strongly devoted to following up with my customers and prospects.
2. I look for ways to amaze my customers with exceptional service.
3. My communications, attitudes and actions are all intentional and based on my marketing goals.
4. I consistently use new techologies (video, audio, web 2.0) to develop marketing strategies that are memorable.
5. I actively work on developing fusion marketing partnerships with other businesses.
6. My customers understand how and why they should buy from me instead of my competitors.
7. I focus on having a clearly defined marketing niche.
8. I track and measure the effectiveness of all of my marketing weapons.
9. I have a clear and specific written marketing plan.
10. I build strong one-to-one relationships with my prospects and customers.
11. Instead of focusing on just sales, I am dedicated to building long-term relationships.
12. Instead of thinking what I can take from others, business is built on a foundation of serving others.
13.  I spend time each week improving my marketing capabilities.
14. I make affiliate marketing an important part of my marketing plan
15. I spent much of my time contacting current customers instead of the universe at large
16. I embrace change and adjust well to the changing marketplace environment.
17. I am an optimist and see possibilities in all situations
18. I am very knowledgeable about how to effectively sell over the Internet
19. I make it easy and convenient for my customers to do business with my company.
20. I focus my communications on solving my customers problems

(c)2009 Mitch Meyerson

After you score your self on each question, create specific steps to improve the areas that need attention– then take ACTION on these steps.  If you do you will be on your way to becoming a Guerrilla Marketer and increasing your profits without spending hardly any money on marketing.

To Find out more about Guerrilla Marketing Coaching or to become a Certified Guerrilla Marketing Coach (next 12 week program starting soon)   Visit www.GMarketingCoach.com

Mitch Meyerson is the Founder of Guerrilla Marketing Coaching Program and co author of Guerrilla Marketing On The Internet and 7 other business and personal development books.
To find out more or purchase his books visit: www.MitchMeyerson