Author Archive

The following short story is a great example of how thinking “out of the box”  can get you new business even in a tough economy.

A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?“

Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her terrific food. Here was her Guerrilla strategy:

She distributed coupons for two free dinners to all the hairstyling salons within a one mile radius of the restaurant. Of course the stylists checked out the restaurant. Because the food was as fantastic as advertised … the hairstylists talked it up to every one of their customers at the salon!    And as you know lots of information is exchanged at a local hairstyling salon or barbershop.  News spread fast and her business became the talk of the town!

Creative huh?   Ask yourself what other other businesses do your customers patronize and see if you can use this strategy in your business.

——–

Want to learn more low cost, high impact strategies for getting new customers and start a new business coaching others?

The next 12 week Guerrilla Marketing Coach Certification starts Monday January 11 at 7EST.

If you found this helpful I hope you will retweet.

For a downloadable version of this list–>  click here

1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

“There’s an elephant in the room… so it is hard to get around it. Yet we squeeze by with “How are you?” and “I’m fine…”   And a thousand other forms of trivial chatter.  We talk about the weather.  We talk about work.  We talk about everything else… Except the elephant in the room.  We all know it is there…”  Excerpt from “The Elephant in the Room”  by Terry Kettering

Many online entrepreneurs mistakenly leap into action and rush to build their web sites – without giving it sufficient time, thought and planning – enticed by the gobs of money they’ll earn and the relatively low cost of entry.  They falsely believe that they can create a profitable business even though they lack the vital information and tools to carry them through successfully. Read the rest of this entry »

Although specific estimates vary, online researchers agree that email recipients make quick decisions on whether or not they will open and read promotional emails. Obviously, if they like, want, need, and/or are actively seeking the products being offered, they’re far more likely to open them. But emails come with their own special challenge, the subject line – that short, information burst that can make you or break you.

Like direct mail envelope “teasers,” emails’ subject lines must grab the recipients’ interests and increase the chances that they’ll open the messages. That’s why you’ll want to work on getting yours just right.

Start getting ideas scanning your own inbox.  Jot down any that catch your interest and then see how you can tweak them to suit your needs. You can also look at headlines in your local newspaper, magazines, websites, and the like and see it you can covert any of those into intriguing subject lines.

Then use these tips to fine-tune your choices.

1. Keep them short and to the point. Less is definitely more in this instance, especially since overly long subject lines will get cut off from view anyhow. Read the rest of this entry »

In this 2 minute video you will learn three tips that will definitely help you in tough times.