With all the competition and endless chatter on the Internet you may be wondering the best ways to get new business. The answer has many parts including developing your marketing and sales skills, but the one that may be the most important is this…

Connect with your prospects and customers on a personal level.

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond”.  Jay Conrad Levinson, author of Guerrilla Marketing

Always Develop The Human Bond Before The Business Bond

Have you ever been left on hold just a little too long and vowed to never patronize that place of business?

Ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?

Have you ever been greeted in an indifferent manner?

Well if you’re like most of us, it doesn’t take long before you start thinking about another place to do business.

It’s amazing how many businesses spend a fortune on advertising not realizing that a key to turning a prospect into a client may depend on something as simple as the way the receptionist answers the phone.

Keys To Remember:

• Good marketing is about building relationships.

• It’s always about listening to what the customer wants and needs.

• It’s the small things like smiles and greetings.

• The outrageously good service you give

• And the  close and personal follow-up with your clients and prospects.

Why Do Customers Choose One Business Over Another?

Consider the research done by the Forum research corporation. They have analyzed 14 major service companies in terms of customer satisfaction. Their results follow:

*15% of customers switched to another business because of
quality problems.

*15% left because of price

*70% departed because they didn’t like the human side of doing business with the prior provider of the product or service!

Building the human bond means treating clients and prospects with the utmost respect, offering the most valuable information and always giving them the very the best service. If you do they will become customers for life and your very best sales force.

Are you Ready To Become a Certified Guerrilla Marketing Coach?   Next program is starting soon.

www.GMarketingCoach.com

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