Magic Words
by
Jay Levinson
Guerrilla marketing is concerned not only with what you say in
your marketing, but also with how you say it. Saying the right thing
with the wrong words is a waste of time and money, in addition to
being a preventable error. Ouch!
One of the more intriguing aspects of the magic words is their
durability. Hard-nosed marketers have been using many of these
words since the turn of the century -- and here we are about to
witness the turn of another century, with these words still
generating sales for guerrillas across the nation.
Certain words have the power to turn prospects on and motivate
them to think the right thoughts. Put these in your marketing copy:
FREE * LOVE * SAFE * NEW * BENEFITS * RIGHT* YOU * SECURITY
*SALE * NOW * VALUE * ONLINE * FUN * SAVE * GAIN * MONEY *
HAPPY * ADVICE * HOW TO * DISCOVER * INTRODUCING * EASY *
PROVEN * PROUD * HEALTHY * GUARANTEED * FAST * PRECIOUS *
SECRET *SOLUTION * MAGIC * COMFORTABLE * PROFITS *
There words carry far more than the weight of one word. Use them
in your advertising, brochures, signs, letters, telemarketing,
presentations,wherever you can. They describe what people want.
They make people read on. They offer things that people are looking for.
Try them out and notice what happens!
Adapted from The Guerrilla Marketing Attack by Jay Conrad Levinson
