Guerrilla Marketing Yourself
Whether you know it or not you're marketing yourself every day. And to lots of people! You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
Guerrillas control the messages that they send-- it's all about intention. Non-guerrillas send unintentional messages, even if those messages sabotage their overall goals in life. They want to close a sale for a consulting contract, but their inability to make eye contact or the mumbled message they leave on an answering machine turns off the prospect.
Guerrillas send no unintentional messages
Unintentional messages erect an insurmountable barrier. Your job: be sure there is no barrier. There are really two people within you -- your accidental self and your intentional self. Most people are able to conduct about 95 percent of their lives by intent. But that's not enough. It's the other 5 percent that can get you in trouble -- or in clover.
HOW DO YOU SEND MESSAGES AND MARKET YOURSELF RIGHT NOW?
With your appearance, to be sure. You also market with your eye contact and body language, your habits, your speech patterns. You market yourself in print with your letters, email, website,
notes, faxes, brochures and other printed material. You also market yourself with your attitude-- big time. You market yourself with your ethics.
How people judge you:
Again, you may not be aware of it, but people are constantly judging and assessing you by noticing many things about you. You must be sure the messages of your marketing don't fight your dreams. What are people using to base their opinions, to make their decisions about you? Here are a few things to consider:
* Clothing * Hair * Jewelry * Makeup * Business card * Glasses * Smile * Eye contact * Posture * Tone of voice * Handwriting * Spelling * Thoughtfulness * Office * Home * Nervous habits * Handshake * Stationery * Writing ability * Phone use * Enthusiasm * Energy level * Comfort online
* Keeping promises * Punctuality * Demeanor * Gratitude * Sincerity * Initiative * Reliability * How well you listen to them *
They also notice passion -- or the absence of it.
