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How to Automatically Follow-up With Your Customers and Prospects The most important thing you need to have on your website is a way to capture your customer’s addresses. It’s very important. And there are several different ways to do that. You can offer free content, such as a digital newsletter or marketing tips, but you want to entice your customer to give them your email address. When this is captured it automatically goes into your database, your shopping cart database, and we flag them for prospects. And they are subscribed to what’s called an auto responder. The auto responder simply takes that information, subscribes them to a list that you specify that will automatically send them your digital newsletter or an email with your marketing tips. The auto responder will allow you to save your messages so that you can continually follow up with your prospects. And we have something called a smart auto responder. Let me explain because that’s a term that is quite different. Our auto responders will direct a new contact to a ‘hot lead’ part of the auto responder. If you send out five or six auto responder messages and all of a sudden that customer comes back and makes a purchase, you don’t want to continue to send them your prospect message, they now become a customer. Our our system will actually automatically unsubscribe them from your prospect auto responder list and then subscribe them to your customer list. We also allow you to have a system of products in our auto responder and what that is, for each product that you’re selling you can tie in your auto responder to sell different products. Here's an example of how that can work: I’m selling vitamins only at cost. Vitamins are a consumable product and on average people will buy a 30 or 60 day supply. A day or two after an order has been placed the cart will send out an auto responder, telling them a little bit more about the product they purchased and the other products you offer. Then later, if someone has purchased a thirty day supply of vitamins the auto responder can send them a message on the twenty fifth day that says that says it’s been 25 days since you’ve order your product, you must be almost finished, would you like to place another order. The auto responder will have a direct link to that product already in the shopping cart on the checkout page so that encourages repeat business, which is very important to me. This is an efficient way to maintain contact with your customers and remind them when it's time to place their next order. Autoresponders are easy for you to set up and forget, and they're very informative for your customers.
(C) 2007 Mitch Meyerson |
