8 Golden Rules for Your Website
1. Planning-- That means you must know ahead of time
exactly what you wish to accomplish with your website.
2. Content-- That's what's going to attract visitors to
your site, then keep them coming back for more visits on
a regular basis. Be a content provider.
3. Design-- There's a "hang or click" moment when people
first see your site. Should they hang around or click away?
Design influences their decision.
4. Involvement-- Guerrillas take advantage of the net's
interactivity by involving visitors rather than just
requiring that they read.
5. Production-- This refers to putting the first four
elements online. Easy-to-use software now can do this
job for you.
6. Follow-up -- People visit your site, email you, ask or
answer some questions. Guerrillas respond to their email
and stay in touch without hesitation.
7. Promotion-- You must promote your site online by
registering with search engines and linking with other sites,
while promoting it offline in mass media, mailings, or wherever
your name appears.
8. Maintenance.-- Unlike other marketing, a website requires
constant changing, updating, freshening, renewing. Like a baby.
from Mastering Guerrilla Marketing by Jay Conrad Levinson
