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3 Most Common Pitfalls of Online Marketing The three most common pitfalls of online marketing all revolve around your website. A lot of people say they're ready to market online. They want to generate traffic. They want to make sales. But their website is not ready for the traffic. Here are three pitfalls to beware of. Pitfall number one: Having a website that has no focus. There are a lot of websites out there that just want to give away free content. They want to give away free information but there's no specific focus on the website. Ask yourself these questions: "What is the most important response I want from my visitors? What do I want my visitors to do when they visit my website?" And there are only two answers to those questions. The first one is you want them to leave their information, their contact info such as name, email address, possibly even mailing address and phone number for more information. The other possible response is that you might want them to buy a lead product, a lead generating product right off your website in the beginning. Those are the only two possibilities and your website needs to be focused on one of those options. You don't need a whole bunch of links, a whole bunch of other stuff. If you're giving away free content on the website, it should be to drive them to do one of those two things. So make sure your website is focused. Pitfall number two: Not having a clear attention grabbing headline at the top of your website. Even today, even with all the training material that's out there about marketing, still about 70-80% of the websites have the top, the prime real estate space, say something like "Welcome to my website." Well, so what? If everybody else is doing that, that's nothing to grab my attention. The top of your website, the headline of your website, needs to be text that grabs someone's attention; something that immediately tells them a benefit they get right now. And it needs to be something that stands out from the competitors. You've just researched your competitors. You just found out what the competition is doing. Your headline needs to be different, needs to be something that will grab my attention and give me a benefit. Pitfall number three: Not using testimonials on the website. The greatest selling copy comes from testimonials. It comes from third party feedback. What have other people been saying about your product? You basically cannot use too many testimonials. You should have testimonials on your main page. You should have testimonials on your sales pages. You should have testimonials on article pages. If you have audio of some of your customers giving you testimonials, you should put Real Audio on your website of those testimonials. Whatever way you can, you should be using testimonials on your website because that's a key selling principle. If you don't do anything else right in copywriting, you should be able to do that one thing right. This
has been only three of the
ten most common pitfalls of
online marketing discussed
in How to Create Online
Success... In 28 Days or Less! by Mitch Meyerson and Internet
Marketing Superstar Terry Dean.
Includes 4 streaming audios
and complete transcripts from
the 28 day program. Click here for the full scoop
(C) 2007 Mitch Meyerson |
