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1. Planning. That means you must know ahead
of time exactly what you wish to accomplish with your website.
2. Content. That's what's going to attract visitors
to your site, then keep them coming back for more visits on
a regular basis.
3. Design. There's a "hang or click"
moment when people first see your site. Should they hang around
or click away? Design influences their decision.
4. Involvement. Guerrillas take advantage of
the net's interactivity by involving visitors rather than
just requiring that they read.
5. Production. This refers to putting your first
four elements online. Easy-to-use software now can do this
job for you.
6. Follow-up. People visit your site, email
you, ask or answer some questions. Guerrillas respond to their
email, stay in touch.
7. Promotion. You must promote your site online
by registering with search engines and linking with other
sites, while promoting it offline in mass media, mailings,
wherever your name appears.
8. Maintenance. Unlike other marketing, a website
requires constant changing, updating, freshening, renewing.
Like a baby.
(C)2000 Jay Conrad Levinson
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To find out more about our Guerrilla Marketing
Coaching, Personal Breakthroughs Coaching and Creating
Passive Income Program
call or e-mail us at :
mitch@gmarketingcoach.com
773-209-4255
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www.gmarketingcoach.com
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